How lucky for me that this weeks challenge is Nostalgia, I have just finished photographing some sweets (candies) for another article and one of the photographs is entirely appropriate for this week.
When I was a child Love Hearts, called Sweethearts in America, I think, were all the rage. Girls used to giggle at them, boys absolutely hated them, especially if they were given one saying “I Love You” or some other soppy wording.
Couple of months back we were at a wedding and after the ceremony we were invited to partake from the confectionary bar. All the old favourites were there, cola cubes, bananas, sherbet dabs, flying saucers, dolly mixtures, jelly beans, wine gums, love hearts and many more. If you don’t live in the UK you might not recognise any of these names but they are all names of sweets or candies from my childhood.
Love Hearts are manufactured by Swizzels Matlow in the United Kingdom. They are hard, tablet-shaped sweets in a variety of fruit flavours featuring a short, love-related message on one side of the sweet. They were an updated version of Victorian era Conversation Lozenges
There are many different messages which can be found on the front of the sweet, most of which are love related.
Production of Love Hearts began in 1933 with the formation of Swizzels Ltd., initially in factory premises at Star Lane, Canning Town, London, moving later that year to the larger premises at Drivers Avenue, Plaistow, London. During the Blitz in 1940 production relocated to a disused textile mill in New Mills, Derbyshire, where it has stayed to this day.